Ericson Balagtas
CNIB Guide Dog Campaign
Concept to execution. Created a Digital fundraising campaign for the CNIB Guide Dog program. The ads were deployed throughout social media with a video takeover of Yonge Dundas square. The campaign donations went far above their original goals raising over $100,000+ in donations.
CNIB Guide Dog Ads
CNIB's Guide Dogs Year End Campaign
Canadian National Institute for the Blind – CNIB
YEAR
2020
SERVICES
Art Direction, Ad concepts, Video and Social media creation
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